With over two decades at the forefront of design and brand strategy, Alex Frech is a UK-based creative director and design leader known for his specialist insight, collaborative spirit, and bold creative thinking.

Rooted in Liverpool — the energetic heartland of UK creativity — Alex draws strength from his grounded beginnings and a global perspective shaped by years of leading high-impact projects across hospitality, healthcare, retail, and beyond.

As co-founder and CEO of renowned creative agency Black&Ginger, Alex has helped shape brand stories for clients around the world, blending strategy with culture to create work that resonates and endures.

Driven by purpose as well as profit, he also founded The Good Market — a community-led initiative born during the Covid era to support independent makers, artisan producers, and ethical retail.

Alongside his agency work, Alex actively collaborates with commercial businesses and educational institutions, advocating for the future of the design industry and mentoring the next generation of creative leaders.